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      United Sport & Cycle is now your new home of
      Giant Bicycles—as well as Giant's women's speciality brand, Liv.

      “We’re super stoked to have United Sport & Cycle join the Giant Family,” commented Dean Kendall from Giant Bicycles Canada. He added, “When it comes to taking care of all your Giant repair & support needs, they're pros. They're also now one just 15 Cadex dealers in Canada—a very elite group of retailers carrying [advanced biking technology] unveiled at the Tour de France this year.”

      "Following the sudden closure of the Giant Edmonton boutique store on 63rd Avenue & 99th Street just a couple of weeks ago, Giant Bicycles Canada head office approached us to see if we would be willing to step in and provide continuity for their existing Edmonton customers," explained Jason Bots, United Sport & Cycle's 4th generation owner and CEO.

      "The economy has been tough on a lot of local businesses and the loss of the Giant Edmonton boutique store was an unfortunate side-effect of that. "Following their closure, a lot of their customers were suddenly stuck wondering if there would be a place nearby where they would be able to get their Giant bike serviced or repaired. Our staff are the most experienced in the city, and already work with a wide variety of bikes—including Giant & Liv bikes—so we were happy to help.

      "As of December 2019, we now carry Trek, Electra, Norco, Specialized, Cervelo, Giant, Liv and more! Hands down, this now gives us the best selection of bikes anywhere in Alberta—possibly even Canada. Becoming a one-stop shop for so many bike brands: we see this as a positive for Edmonton's rapidly growing bike culture—especially with Giant's incredibly affordable electric bikes, fatbikes, & mountain bikes!

      "One reason we're so excited to bring on the Giant and Liv brands is that they deliver amazing value. Rather than outsourcing their manufacturing, they manufacture their bikes themselves. Because of this, they're able to deliver high-quality bikes & parts at amazing prices, which we think Albertans and our customers will really appreciate in this current economy.

      "The United Sport & Cycle brand actually started in 1928 when 2 bike shops and a sporting goods store became united under one roof, so—for us, bringing on another brand just makes sense as part of our continuing history. United Sport & Cycle has been a fixture in the Edmonton cycling and sports community for over 91 years, and we're looking forward to 91 more."

      Giant and Liv Bicycles Edmonton