The 1960’s were a time of significant momentum at United Cycle, with the third generation of Brooks family members joining the business full-time. During the 1960’s, Marv Holland Manufacturing phased out of the jersey business, and United Cycle’s team and club business rose to another level. They started supplying key athletic clubs, community leagues, and college and university teams with their uniforms and equipment. There was an aggressive growth of the customer base in hockey and ball. The upward swing in hockey registration and sales changed the philosophy of purchasing with higher quantities of products being ordered than ever before. There was more indoor ice available with The Gardens, U of A, South Side, Jasper Place, and Coronation.
Unlike hockey, bike sales were very slow during this period. Additional product lines included motorcycles, Ski-Doo snowmobiles, fishing, hunting, darts, archery, and model airplanes. United Cycle decided to discontinue fishing and hunting supplies by the end of the 60’s in order to accommodate hockey and motor products. During the 60s, United Cycle had an average of three staff members in addition to the three full time family members.