Security and privacy

Data Security

We take your privacy very seriously and strive to securely protect any and all personal information entrusted to us.

United Sport & Cycle protects the security of your information during transmission by using Secure Sockets Layer (SSL) software, an industry-standard sha256 SSL. SSL encrypts all of the information you provide to us during your session and prevents unauthorized third parties from viewing any transaction data during transit.

Credit Card Security

United Sport & Cycle does not store your credit card information and we use a third party software that is PCI DSS (Payment Card Industry Data Security Standard) compliant. This means your credit card information is protected through a variety of means recommended by the payment card industry, including but not limited to the implementation of firewalls, passwords, encrypted data transmission and storage, anti-virus detection software, regular patches, and policies that restrict access to customer data.

Online Account Security

United Sport & Cycle leverages a third-party software system by a Canadian eCommerce company headquartered in Ottawa, ON. All customer and wholesale account data are securely stored on servers located exclusively in North American data centres.

Data Breach Remediation

United Sport & Cycle takes all practical steps possible to protect your data. However, it is impossible to predict and prevent all potential attempts to compromise user data.

Should a breach impacting any of the above information occur, we pledge to immediately contact affected users via e-mail. Such a communication may include the nature of the breach and the data compromised and how the breach occurred (once known). A notice will also be posted on the homepage of United Sport & Cycle's website at

Privacy policy

What information we collect

Personal Information includes your name, address, income, date of birth, financial information and credit records, as well as your opinions, preferences and purchase patterns. Your personal information is only used or disclosed for the purpose for which it was collected. We assure you that we do not sell or rent personal information.

You have the right to request access to your personal information we have on record in order to ensure it is accurate. If there are discrepancies, your information can be updated as appropriate. To access your personal information, a request must be submitted in writing to us (see Contact Page). We will respond to your request for access or information in a reasonable time. There may be times when we are unable to fulfill your request - for example, if providing access to your personal information would reveal confidential commercial or proprietary information or personal information about someone else (and we are unable to separate your data), or if we are prohibited by law from disclosing the information.

Why we collect information

We use your personal information in order to process your application for a product or service; administer delivery of products and services; and to verify your identity and protect again error and fraud. We also use your information to better understand your product and service needs and to offer relevant information, products and services. Your purchases and other transactions, shopping patterns, account activity and payment history may be tracked and analyzed for marketing purposes. We will use and disclose your information only for the purposes for which it was collected, except with your consent or as required by law. You may contact us at any time to withdraw or refuse your consent. Please note that even if you have opted out of receiving marketing communications, we may still contact you for purposes of administering your account.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heat maps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Security and updates

The security of your information is important to us. We will protect your personal information with appropriate safeguards and security measures. We review our procedures and security measures regularly to ensure that they are properly administered and remain effective and appropriate for the sensitivity of the information.

If you have questions or concerns that have not been resolved by this document, please contact United Sport & Cycle’s Privacy Officer c/o

United Sport & Cycle,
7260 Gateway Boulevard,
Edmonton, AB, T6E 4Z8
or by email at