The 1980’s were a decade that altered the way business was done at United Cycle. The customer base was expanding, and the market was becoming more competitive. Remote ads and special events became the norm with a more aggressive and creative approach to promotion and marketing.

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Edmonton hosted the Universiade games in 1983, which left the expanded Commonwealth Stadium, a world-class aquatic centre (Kinsmen), and the Argyll Velodrome as legacies. The Fringe Festival began in 1982, which had an immediate impact on the summer foot traffic and parking woes in the Strathcona area. United Cycle became proud annual participants in local events such as the Silly Summer and Christmas parades.

United Cycle and the Brooks family were also busy on the expansion end with a new business acquisition across the river – Alberta Cycle. Reg Brooks retired from active day-to-day operations. A major lift to United Cycle’s seasonal sporting goods department came with the explosion of in-line skates in Canada. The Rollerblade brand skates were first imported as a training tool by Dr. Randy Gregg, former defenceman with the Edmonton Oilers. The potential as a recreational sport was recognized, and United Cycle was one of the first dealers in Canada. The end of the 80’s saw the beginning of the in-line demo vans, moving business out into the community.

Edmonton Oiler fever kept hockey on the forefront in Edmonton, with the Oilers winning four of their five Stanley Cups during the 1980’s.

In 1989, United Cycle joined Source for Sports, a Canada wide buying group of independent stores joining forces for maximum purchasing power.


After nearly a decade of service as a cornerstone of United Cycle’s team sales department, Ken Hitchcock left to pursue a professional coaching career with the Kamloops Blazers and went on to win a Stanley Cup as coach of the Dallas Stars.


Suzuki ventured into the ATV business with the industry’s first Quad. United Cycle continued to be a leading dealer for Suzuki as annual recipients of numerous sales and service awards.


United Cycle took over the Alberta Cycle location, led by Rod Brooks. Shortly after, they added sporting goods and bicycles to that location.

Continuing its spirit of community service, United Cycle built a small wood building by their shop parking lot on 104 Street and 81st Avenue for the Edmonton Police Service to use as a community beat office.


First Hockey Expo held as a request of the Edmonton Minor Hockey Association to draw awareness and positive attention to the game of hockey – Russian goaltender Vladislav Tretiak and Edmonton Oiler forward Mark Messier visit United Cycle.

1980s facts

  • Population of Edmonton: 567,700

  • Prime Minister: Brian Mulroney

  • Average annual income: $21,000

  • Average cost of a mountain bike: $180

  • Average cost of CCM Vacu-Tack skates: $180

  • Edmonton hosted 1983 World University Games