Core values are intended to be the guiding principles of how a business operates and makes decisions. At United Sport & Cycle, we promote values that have helped us grow over the decades, while remaining committed to the community that supports us. At the centre of our values is our mission to create amazing memories. When we do this, we become more than a retailer, we become a friend, a teacher or a partner to our customers.
We believe customers expect quality products and a helpful team. Going beyond that means having the best products and an exceptional team.
We go out of our way to make our customers' visits memorable. That means truly understanding your goals, working with you to find the right products and ensuring you're empowered to grow in sports and fitness. When we do this, we create 'wow' moments for our customers. These might be learning something new, finding the perfect fit or discovering a passion you never knew you had. It's these moments that we strive for every day.
There are few organizations that have had a greater impact on Edmonton sports than United. We have sponsored dozens of teams, performed thousands of events and celebrated alongside Edmonton whenever the home team wins.
Goodwill and charity goes full-circle. By supporting families in sport, we're helping raise stronger kids with a love of being active. They grow up to impart those values to the next generation. That is why we continue to support local charities such as Sport Central which helps families in need participate in sports.
We are in business because of the community's support, and we will continue to support it in return.
We describe passion as what fuels us to perform at our best. When you're passionate about something, you'll be naturally motivated to learn, grow and succeed.
Our staff are passionate about what they do and they live sports every day. Beyond being experts at bikes, hockey or ball, our staff are leaders in the sports community. When you meet members of our team, you are often meeting championship cyclists & triathletes, goalies, figure skaters, football quarterbacks, and hockey players. This experience coupled with our passion for sports, means you're getting the best advice and support when you shop at United.
We have been family owned and operated for 95 years, passing the business down through four generations. Being independently owned means we can stay accountable to our values and our community.
Being a company grounded in family values means we treat our team and our customers like family. You will receive honesty, respect and compassion in our store, and that is something big-box retailers simply can't provide. Many of our staff have been with us for decades, enjoying the work and the culture that our organization has become.
This is the place
A place marker that points down to the word mark, subtly stating, this is the place you've come to trust for all your sporting needs
Diagonal independent stripes showing the vast diversity in our community that channel inwards to the brand
Both a representation of the brand United Sport & Cycle, and a link from "you" our customer, to the brand
A subtle onward arrow alludes to personal growth, athletic prowess, and moving forward
The slight arching of United mirrors past iterations of the United Cycle logo while also suggesting we have everything sport and cycling covered
Leader of the pack
A medal and ribbon, closely linked to sports and performance, speak to high quality an achievement
Parcels & products
This isometric cube adds visual interest and depth to the brand, while alluding to vast amounts of physical items available
The subtle established 1928 demonstrates expertise and tradition in a quiet but confident way
Collegiate, jersey, heritage, classic, modern, unique. Represents everything sport from yesterday through to tomorrow
Join our team
If you’re passionate about sports, and want to work with a company that will challenge you to grow and be your best, come work at United. You can view all our open positions below and apply online.View open positions
95 years of United
To celebrate our 95 years of business in Edmonton, we’ve created a timeline of United through the years. Click the link below to read more about how we’ve grown through the decades.View United timeline
Visit us today
When you experience the United store and our team, you’ll understand why we’ve been in business for 95 years. Click below to see our location, hours and contact information.View hours and location