Giant + Liv Bikes

December 23, 2019
An image of the Giant, Liv, and United Sport & Cycle logos with the Edmonton Bike Shop in the Background
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United Sport & Cycle is now your home of Giant Bicycles—as well as Giant's women's specialty brand: Liv.


“We’re super stoked to have United Sport & Cycle join the Giant Family,” announced Dean Kendall from Giant Bicycles Canada. “When it comes to taking care of all your Giant bike repair & support needs, the team at United Sport & Cycle are pros."

Kendall added, "United Sport & Cycle is now also 1 of just 15 Cadex dealers in all of Canada—a very elite group of retailers carrying advanced bike wheel and bike tire technology unveiled at the Tour de France.”

Jason Bots, United Sport & Cycle's 4th generation owner, explained that Giant's head office approached United because of their longstanding expertise in the Edmonton's bike community.

"Giant had a lot of Edmonton customers looking for a place more close to them where they could get their Giant bike serviced or repaired. Well, our staff are the most experienced in the city, and already work with a wide variety of bikes—including Giant & Liv bikes—so we were happy to officially step up."

"With this new addition, we now carry the bike brands Trek, Electra, Norco, Specialized, Giant, Liv and more! Hands down, this now gives us the best selection of bikes anywhere in Alberta—possibly even Canada.

"Becoming a one-stop shop for so many bike brands: we see this as a positive for Edmonton's rapidly growing bike culture—especially with Giant's incredibly affordable electric bikes, fatbikes, & mountain bikes!

"One reason we're so excited to bring on the Giant and Liv brands is that they deliver amazing value. Rather than outsourcing their manufacturing, they manufacture their bikes themselves. Because of this, they're able to deliver high-quality bikes & parts at amazing prices, which we think Albertans and our customers will really appreciate in this current economy.

"The United Sport & Cycle brand actually started in 1928 when 2 bike shops and a became united under one roof, so—for us, bringing on another brand just makes sense as part of our continuing history. United Sport & Cycle has been a fixture in the Edmonton cycling and sports community for almost 100 years, and we're looking forward to 100 more."


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