We're celebrating 98 years of helping our community get in the game, and you're invited.
From July 15–19, save up to 50% on sporting goods, bikes, hockey equipment, fan gear, swim essentials, drinkware, footwear and more. Plus, enjoy exclusive savings throughout the week with Scratch & Save in-store and Spin & Save online.
Then on Saturday, July 18, join us for a celebration — a full day of family activities, food, cake, BauerFest, and giveaways.
🏷️ Looking for deals? Shop the birthday sale
📍Planning to visit on Saturday? See everything happening at our birthday celebration
Birthday Sale: July 15–19
Shop hundreds of deals across the store, including savings on many of your favourite brands and categories.
Featured sale highlights
Cycling
Whether you're looking for your next bike or the gear to ride farther, we've got great savings across our cycling department.
- Up to 15% off select electric bikes
- 20% off all BMX bikes
- Up to 20% off select full suspension mountain bikes
- Up to 20% off select road bikes
- Up to 60% off bike accessories
- 15% off all carbon bike wheels
- 20% off bike tires
Shop all bike deals
Hockey
Get ready for the upcoming season with savings on player and goalie equipment.
- Up to 25% off hockey player and goalie gear
- 50% off CCM JetSpeed FT680 Senior & Junior hockey gloves
Don't forget to stop by BauerFest on Saturday to experience the newest Bauer Supreme equipment and hockey activities.
Soccer, basketball & team sports
Find great deals before your next game.
- 50% off New Balance Furon v8 soccer shoes
- Up to 40% off select soccer balls
- 25% off select baseball & softball gear
- 30% off select volleyball
- Minimum 25% off all basketball shoes
Swim
Make the most of summer with:
Fan Shop & lifestyle
Stock up on your favourite gear and everyday essentials.
Bags & accessories
-
up to 50% off select Nike Elite bags
- 25% off select YETI, Hydro Flask, Nike and Under Armour drinkware
- 25-40% off sandals
More ways to save all week
The savings don't stop at our sale prices.
Shopping in-store?
Take advantage of our Scratch & Save promotion for a chance to save 10–50% off regular priced product. Some exclusions apply.
Shopping online?
Spin the Spin & Save wheel for a chance to unlock 10–50% off regular priced product. Some exclusions apply.
Join us for our Birthday Celebration – Saturday, July 18
The Birthday Sale is happening all week, but Saturday, July 18 is when the celebration comes to life.
Bring the whole family and join us in-store for a fun-filled day featuring cake and ice cream, exciting activities, giveaways, and exclusive experiences as we celebrate 98 years of United Sport & Cycle.
Here's what you can look forward to
- Food truck
- Birthday cake and ice cream treats
- 100-foot inflatable hockey rink
- Sharpshooter skills station
- Sauce pass challenge
- Spin-to-win prizes
- Giveaways and exclusive offers
We're also excited to host BauerFest as part of the day's festivities, featuring the launch of the new 2026 Bauer Supreme lineup. Hockey players of all ages can check out the latest gear while taking part in outdoor hockey activities and interactive skills stations.
Whether you're shopping for great deals, trying your hand at the skills challenges, or simply stopping by to celebrate with us, we'd love to see you there as we mark another year of helping athletes and families get in the game.
Thank You
For nearly a century, United Sport & Cycle has been proud to help athletes and families get outside, stay active and enjoy the sports they love.
Thank you for being part of our story - we can't wait to celebrate with you.
Shop the Birthday Sale online or visit us in-store July 15–18.
Sale pricing and promotions available for a limited time. Some exclusions apply. See complete details.
