🎉 United Sport & Cycle Turns 97 — Celebrate With Us!
United Sport & Cycle has been proudly serving Edmonton for 97 incredible years, and we’re just getting warmed up. As a family-owned and operated business, we're honoured to have been your go-to for all things sport since 1928 — and as we turn the corner from 95 years and head toward 100, we’re celebrating the only way we know how: with unbeatable deals and an epic in-store event!
Birthday Sale: July 16–20
Online & In-Store Savings
Get ready for one of our biggest sales of the year! Whether you're scoring goals, hitting the trails, or cheering from the sidelines, you’ll find massive discounts across many department.
🔥 Sale Highlights:
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Bikes – Save up to 80% off select bikes, helmets, apparel, parts & accessories
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Hockey – Save up to 70% off select goalie gear and 50% off select player gear
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Lacrosse – Minimum 30% off all gear
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Ball – Up to 50% off select product
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Basketball Shoes – Minimum 25% off
- Soccer – Minimum 25% off
- Fan Shop – Up to 50% off select product
- Fitness Equipment – Up to 40% off
- Volleyball Gear – Up to 30% off select product
Plus: Unadvertised deals available exclusively in store.
Birthday Bash
In-Store Event: Saturday, July 20th
We’re going all out for our birthday — and you're invited!
📍 United Sport & Cycle — 7620 Gateway Blvd NW, Edmonton
🕐 All day – 10am - 5pm
Event Highlights:
- First 97 Shoppers In-store get a Gift Card - The first 97 groups through the doors receive a United Sport & Cycle gift card with values up to $970. Line up early!
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Food Trucks and Birthday Treats - Fuel up while you shop - our lot will have local food trucks and tasty birthday snacks for the whole family.
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Enter to Win Big - You could win a Thule car rack or a hockey stick of your choosing just by showing up and entering the draws.
- SMITH Gift with Purchase - Score a free gift when you buy a SMITH bike helmet or a pair of SMITH sunglasses - exclusive to the event!
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Bauer Vapor Live Experience - Bauer will be on-site for the Vapor Live Event - a must for hockey fans who want to test out gear and experience what's next in performance.
Thank You, Edmonton
For nearly a century, we’ve been more than just a sporting goods store — we’ve been part of your team. From backyard games to championship dreams, we’re honoured to be with you every step, stride, and ride of the way.
Come celebrate our 97th birthday with huge savings, fun for the whole family, and a whole lot of gratitude.
See you soon!

