At United Sport & Cycle, we're passionate about cycling and giving back to our community. That's why we're proud to support the 2026 MS Bike Tour and invite you to join Team United for an unforgettable weekend of riding, fundraising, and making a difference.
Whether you're a seasoned cyclist or looking for a new challenge, the MS Bike Tour is an incredible opportunity to support Canadians living with multiple sclerosis while experiencing one of Alberta's premier cycling events.
Meet Team United Captain Jeff Strome
Team United is led by Jeff Strome, United Sport & Cycle's Service Manager.
Jeff has participated in both the MS Bike Tour and MS Hinton for more than 13 years and brings a wealth of experience, knowledge, and enthusiasm to the team. From training tips to event-day advice, Jeff is an incredible resource for riders of all experience levels.
Leading up to the event, Jeff also organizes and leads Team United training rides to help participants build confidence, prepare for the route, and connect with fellow team members.
Have questions about joining the team? Email Jeff at msbike@unitedsport.ca
Why Ride the MS Bike Tour?
The MS Bike Tour raises critical funds for research, support programs, and advocacy efforts that help improve the lives of Canadians living with multiple sclerosis.
Canada has one of the highest rates of MS in the world. Every dollar raised helps bring us closer to better treatments, improved support services, and ultimately a cure.
By joining Team United, you'll not only challenge yourself on the bike—you'll be helping make a meaningful difference.
What You Can Expect as a Team United Rider
We've built Team United to provide a fun, supportive, and memorable experience from your first training ride through crossing the finish line.
Before the Ride
As a Team United rider, you'll receive:
- A $50 United Sport & Cycle gift card
- Nutrition at the start of the event day
- Hydration support at the start
- Scheduled Team United training rides leading up to the event
- Support and guidance from experienced riders
Event Day Perks
When you arrive at the start line, you'll have access to:
- Team United tent
- Last-minute nutrition and hydration
- Team photo
- Team camaraderie and support
Riders Village Experience
After the ride, enjoy access to:
- Private bike storage
- Team United gathering tent
- Food and drinks
- Music
- Games
- Team activities
- A fun and welcoming atmosphere
Team Banquet
At the end of Day 1, Team United riders will enjoy:
- Reserved seating together at the MS Bike Tour banquet
- A chance to celebrate the day's accomplishments with fellow riders
What Do I Need to Do?
Joining Team United is simple.
To participate in the MS Bike Tour, riders are required to raise a minimum of $500 in fundraising.
But don't stop there.
Every additional dollar raised helps support the work of the MS Society and brings us one step closer to a future free from multiple sclerosis.
Ready to Ride?
Register for the 2026 MS Bike Tour and select Team United during registration.
Whether your goal is to challenge yourself, support a great cause, or spend a weekend riding with an incredible group of people, we'd love to have you on the team.
Join Team United Today!
Not Riding?
You can still support Team United by donating to our fundraising efforts and helping us reach our goal.
